by Richard Jenkins | Jan 6, 2011 | Industry News and Trends
Sometimes polls seem to get it wrong. The election result turns out differently than we expected. The product fails at launch despite assurances that it is a winner. The heralded policy proposal is met with scepticism when released publicly. Consider the story that...
by Richard Jenkins | Dec 24, 2010 | Industry News and Trends, Public Opinion, Survey methodology
If you are interested in the evolution of language then Google’s new little tool is a great way to see how the frequency of a word has changed over time. Using the archive of digitized books, it is now possible to see how often we used certain words (at least in the...
by Richard Jenkins | Nov 29, 2010 | Consumer and brand behaviour
It took me several months to learn how to use my Ipad. It wasn’t the interface or the actual device since these are mass produced and designed to be (the Apple philosophy) easy to use. A child can pick up an Ipad and easily start playing. the Ipad is a canvas on which...
by Richard Jenkins | Oct 25, 2010 | Company News, Consumer and brand behaviour
Jenkins Research is pleased to announce that Richard Jenkins presented at the Annual General Meeting of the Canadian Council of Food and Nutrition (CCFN) on Friday October 22nd. The presentation provided a summary of the recently completed report of the Council...
by Richard Jenkins | Oct 13, 2010 | Public Opinion Issue Review
A review of public opinion about prostitution in light of the decision by the Superior Court of Ontario in a landmark ruling (On September 28, 2010) to rule that three of the provisions of the Criminal Code pertaining to prostitution violate the Charter of Rights and...
by Richard Jenkins | Oct 5, 2010 | Public Opinion, Public Policy
The Ontario Superior Court shook things up with its decision that the current laws that constrain an otherwise legal activity (selling sex for money) “force prostitutes to choose between their liberty interest and their right to security of the person.” The decision...
by Richard Jenkins | Sep 29, 2010 | Consumer and brand behaviour, Public Policy
Why do economic forecasts require so much adjustment if they are based on reliable economic models? Last week, for example, the release of Statistics Canada figures for July showed a decline in consumer spending that fuelled speculation that the recovery in Canada may...
by Richard Jenkins | Sep 14, 2010 | Consumer and brand behaviour
Facebook has reached the 500 million user mark and continues to grow even as more social networking options emerge (consider the new Apple music social networking site – Ping). Facebook growth has been tremendous with about 100 million new users getting involved each...
by Richard Jenkins | Aug 4, 2010 | Consumer and brand behaviour, Survey methodology
A picture is worth a lot of words and it can really help us explore the decisions people make. This is the main lesson from a recent online ethnography study conducted around food and nutrition. With plenty of quantitative data, the online approach was adopted to not...
by Richard Jenkins | Jul 16, 2010 | Industry News and Trends
We often view the past through rose-coloured glasses, but it does seem like being a market researcher was easier in the past. To put it simply, it is harder to make money. While exacerbated by the global economic downturn in the past several years, the challenge has...
