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A review of 2016 publicly released survey results

by jenkinsresearch | Mar 30, 2017 | Canadian Public Poll Analysis, Public Opinion, Survey methodology

In April 2016, I started capturing information about public opinion polls that were released to the public. Many but not all of these polling numbers enter the public domain through the media but many are not newsworthy enough to get any media attention. Of course,...

Unbiased Questions: The Use of Endorsements

by jenkinsresearch | Jan 28, 2016 | Public Opinion, Survey methodology

Bias has considerable negative consequences and the easiest critique of a public opinion survey is to suggest that the questions are biased. But bias is inherent in asking questions and relying on truly unbiased questions risks stripping the questions of meaning,...

Replacing Demographic Analysis with Something Else

by Richard Jenkins | Jun 11, 2013 | Survey methodology

Sometimes I think a demographic analysis is the bane of my existence. Endless bivariate comparisons of various independent variables against the questions asked in the survey. Tedious, often of tenuous value, and, of course, subject to problems of...
Questions I Hate on Surveys: A Continuing Series

Questions I Hate on Surveys: A Continuing Series

by Richard Jenkins | Apr 15, 2013 | Survey methodology

I spend a lot of time on the Internet, as you probably do as well. It is there in the background when I am working, it is in my pocket when I am walking, it is playing music in the kitchen as I prepare dinner, and it is sending me alarms and notices. When I am...

We all want relevant advertising.. so what?

by Richard Jenkins | Jul 17, 2012 | Survey methodology

Do you want companies to send you or expose you to irrelevant ads? I think not. But maybe this intuition of mine is wrong. What is needed is a scientific study. Thankfully, SAS and Leger Marketing asked some questions on this topic recently. They found that: 60% of...

Two Things to Take Away From the Recent Poll Failure? in Alberta

by Richard Jenkins | Apr 24, 2012 | Elections, Survey methodology

There will be much hand wringing, considerable hyperbole, and lots of pseudo theories/ explanations for why the polls did not foresee the Conservative majority coming in the 2012 Alberta provincial election. Some attention will inevitably be placed on...
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