by Richard Jenkins | Feb 16, 2011 | Consumer and brand behaviour
The cruise industry has embraced marketing 101. They are not selling vacations or travel, they are selling something more. Consider two examples. Norwegian (NCL), is selling “freedom” and Carnival is selling “fun.” The selling point is the...
by Richard Jenkins | Jan 31, 2011 | Consumer and brand behaviour
The events in Egypt are obviously quite profound and I find them interesting since I was in Cairo just a couple of years ago. Looking st some stats, though, certainly highlights some of the profound issues that Egypt is facing and builds on some observations that I...
by Richard Jenkins | Jan 13, 2011 | Consumer and brand behaviour
Internet liking is ubiquitous. It is on my blog, on most social sites, and many others. These like buttons not only offer people the chance to express a positive response but to share this like with their friends. So, what do you like? Are you a supportive friend or...
by Richard Jenkins | Nov 29, 2010 | Consumer and brand behaviour
It took me several months to learn how to use my Ipad. It wasn’t the interface or the actual device since these are mass produced and designed to be (the Apple philosophy) easy to use. A child can pick up an Ipad and easily start playing. the Ipad is a canvas on which...
by Richard Jenkins | Oct 25, 2010 | Company News, Consumer and brand behaviour
Jenkins Research is pleased to announce that Richard Jenkins presented at the Annual General Meeting of the Canadian Council of Food and Nutrition (CCFN) on Friday October 22nd. The presentation provided a summary of the recently completed report of the Council...
by Richard Jenkins | Sep 29, 2010 | Consumer and brand behaviour, Public Policy
Why do economic forecasts require so much adjustment if they are based on reliable economic models? Last week, for example, the release of Statistics Canada figures for July showed a decline in consumer spending that fuelled speculation that the recovery in Canada may...
