by jenkinsresearch | Jul 20, 2017 | Canadian Public Poll Analysis, Public Opinion
Survey mode is an interesting variable in the current market research industry landscape. Historically we moved from in-person to mail to telephone and online as the principle methods of polling. The latest entry into the survey mode toolkit is the IVR or interactive...
by jenkinsresearch | Jul 7, 2017 | Canadian Public Poll Analysis, Public Opinion
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by jenkinsresearch | Jun 28, 2017 | Consumer and brand behaviour
[row][column span=”span12″ hidden_on=””][text text_margin_top=”0″ text_margin_bottom=”0″ enable_dropcap=”no” animation_type=”0″ disabled_el=”no” ]The spot is about the green chair. It...
by jenkinsresearch | Mar 30, 2017 | Canadian Public Poll Analysis, Public Opinion, Survey methodology
In April 2016, I started capturing information about public opinion polls that were released to the public. Many but not all of these polling numbers enter the public domain through the media but many are not newsworthy enough to get any media attention. Of course,...
by jenkinsresearch | Jul 11, 2016 | Canadian Public Poll Analysis, Industry News and Trends, Public Opinion
Poll sponsorship is very intriguing but a look at the database of public opinion poll releases finds a significant number of polls where no sponsor is explicitly identified. Almost a quarter of releases (28%) were sponsored by a non-media sponsor while another 23%...