by Richard Jenkins | Mar 4, 2011 | Survey methodology
Imagine, you are in front of an audience presenting findings from the most recent of a series of polls. The number at the end of the series is lower than the previous point in the series. What do you say? The temptation to offer a compelling story to explain the last...
by Richard Jenkins | Feb 18, 2011 | Public Opinion, Survey methodology
Sometimes conducting market research is like walking to the store to pick up a few things. The survey (the bag you have to carry home) is better if you fill it to an optimal level but, unfortunately, once in the store you are motivated (by not wanting to come back) to...
by Richard Jenkins | May 19, 2010 | Industry News and Trends, Survey methodology
There is a natural temptation to glaze into the future and make predictions. Many of these regarding the telephone survey are not positive. “Eighty per cent of Canadians are online. The telephone polling industry will be largely dead and gone in five years. The...
by Richard Jenkins | Apr 14, 2010 | Survey methodology
It is probably not surprising that one of the conclusions of the Opt-in Online Panel Task Force created by AAPOR pertained to quality. As the panel concluded, “researchers should choose the panels they use carefully” (get report here) because not all panels are...
by Richard Jenkins | Mar 6, 2010 | Survey methodology
A couple of weeks ago, I was asked to write a review of the methodology of horserace polls. I am pleased to say that a short article now appears on the following site: http://www.greenpartystrategy.ca/articles/are-survey-innovations-threat-horserace-polls...