by Richard Jenkins | Aug 19, 2011 | Public Opinion
In 2004, TNS Canada produced its first Consumer Confidence Index (CCI) and it is interesting that its recent results mirror those from its first surveys. What, if anything, can this tell us about the state of the economy? Canadians, while deeply affected by the...
by Richard Jenkins | Aug 12, 2011 | Consumer and brand behaviour
The best brands provide a consistent customer experience that reflects their core value proposition. Everything they do (and how they do it) contributes to the same image of the brand. Unfortunately, many companies fail to recognize the link between the customer...
by Richard Jenkins | Aug 10, 2011 | Consulting Business
Is your market research (MR) driving your bottom line? Do you have a clear strategy and expected ROI for your MR efforts? If not, can you really expect that the research you are doing will be an effective use of resources? As a practioner, I often look back at the...
by Richard Jenkins | Aug 3, 2011 | Survey methodology
You have agreed to give up your time to complete a survey in return for some hoped for benefit in terms of a better customer experience and you reach the dreaded question that you can’t answer. Consider the survey I just completed for my golf course. Now, the...
by Richard Jenkins | Jul 29, 2011 | Company News, Consulting Business
It’s the wrong question but it is one that inevitably emerges when you start looking at the effort you put into it and the number of people who visit (and the fewer who comment). See the problem is that the short-term return on investment (ROI) of most blogs is...
by Richard Jenkins | Jul 25, 2011 | Consumer and brand behaviour, Public Opinion
Netflix recently announced that it reaches 25 million subscribers which raises the question, was all that social media angst about the Netflix price increase much ado about nothing? Two things should probably be stated before speculating that it probably was:...
by Richard Jenkins | Jul 20, 2011 | Industry News and Trends, Survey methodology
Are some kinds of market research (MR) better value than others? As an industry we have debates about modes of research but little effort is spent, it seems, thinking about whether some research applications are inherently more valuable than others. What should a...
by Richard Jenkins | Jul 12, 2011 | Public Opinion, Survey methodology
As market researchers, we are regularly asked to evaluate a set of brands, companies or organizations. We then talk about brand x is rated better than brand y but behind brand z. This naturally reduces the complexity of our relationships to brands to a very...
by Richard Jenkins | Jul 5, 2011 | Consulting Business
The Ipad is a constant business companion for me and as I wrote some time ago, I have learned to integrate it into my business activities. Here is a list of my top used apps for business or business-like purposes. iwriter. Writing on an ipad may not be your thing,...
by Richard Jenkins | Jun 29, 2011 | Consulting Business
“Don’t shoot the messenger. It is only bad news if you don’t act on it” is my current motto for my clients. As a believer in informed (evidence-based) decision-making, information is value-neutral. It is not a moral judgment on a previous decision. Simply put we...
