by Richard Jenkins | Oct 19, 2011 | Consumer and brand behaviour, Industry News and Trends
A significant proportion of customer satisfaction surveys out there are not really research surveys, they are just customer engagement exercises masquerading as survey research. We have all had these…. on their face they look like surveys but if one looks...
by Richard Jenkins | Oct 14, 2011 | Consumer and brand behaviour
Like them or not, ereaders are quickly taking off. Which raises the question, did market research predict the rise of ereaders? It is an interesting question when we consider that ereaders are a disruptive innovation. In fact, forms of ebooks have been around for a...
by Richard Jenkins | Oct 5, 2011 | Public Opinion
With polling data indicating that the Liberals have gained voter support (Nanos has the Liberals at 38% in polling over the past three days), the Laurier Institute is now predicting the Liberals are likely to do 7 seats better than the prediction released on Monday....
by Richard Jenkins | Oct 3, 2011 | Public Opinion
Living in a First-Past-the-Post electoral system leads to a number of interesting intellectual exercises for those interested in politics. Consider, for example, the current Ontario provincial election. A recent poll (ending November 3) by Nanos Research shows that...
by Richard Jenkins | Sep 26, 2011 | Industry News and Trends, Public Opinion
Anyone looking for a good glimpse into the state of the market research industry need look no further than the Open Letter penned by two senior members of Ipsos Reid and the coverage of how other professionals have responded. It shows that (a) the accuracy of...
by Richard Jenkins | Sep 23, 2011 | Public Opinion, Survey methodology
If you ask us a question, many of us will give you an answer. Perhaps it is arrogance, perhaps it is just trying to be helpful. The answers, of course, are a mixed bag, especially when we don’t allow people the option of begging off on the question. The asker...
by Richard Jenkins | Sep 13, 2011 | Industry News and Trends, Survey methodology
Clients continue to want to ask people if they are a member of certain, unwelcome groups at the beginning of surveys so that they can exclude them. If you or someone in your family works in market research, advertising, or marketing, chances are, your participation is...
by Richard Jenkins | Sep 5, 2011 | Survey methodology
Just completed a post-service call online survey for my auto dealership. While there is technically, very little wrong with the survey, it served to remind me of the critical issues that all business must face when measuring customer satisfaction. The risk for...
by Richard Jenkins | Sep 2, 2011 | Company News, Consulting Business
Reactions were mixed from friends, family and colleagues when I announced that I was leaving a good, well-paying, secure, job to start my own business. Many knew I was not particularly happy with the status quo and certainly a new business was everything but going to...
by Richard Jenkins | Aug 26, 2011 | Public Opinion, Public Policy
Question: do we celebrate the referendum results in BC as a victory for democracy? As the ultimate in public consultation the referendum was a decisive public expression. Or was it? And, how decisive and meaningful are these votes. Stepping back. The referendum was...
