by jenkinsresearch | Jan 15, 2016 | Consumer and brand behaviour, Public Opinion
Companies are no doubt very interested in knowing the degree to which their corporate social responsibility activities drives their business success. The case for supporting causes is particularly interesting because the activity takes place outside of its core...
by Richard Jenkins | Jun 11, 2013 | Survey methodology
Sometimes I think a demographic analysis is the bane of my existence. Endless bivariate comparisons of various independent variables against the questions asked in the survey. Tedious, often of tenuous value, and, of course, subject to problems of...
by Richard Jenkins | May 29, 2013 | Public Opinion, Public Policy
Not too long ago, I wrote about the dramatic change in public opinion about same-sex marriage and our natural tendency is to think of these types of changes as being a reflection, to some degree, of generational replacement. Younger people have different attitudes...
by Richard Jenkins | Apr 22, 2013 | Public Opinion, Public Policy
The impression one gets from a casual following of economic news is that Canada is doing well but not outstanding. There are concerns about Europe and the U.S. but these seem divorced from the day-to-day lives of most Canadians. Nevertheless, consumer confidence has...
by Richard Jenkins | Apr 15, 2013 | Survey methodology
I spend a lot of time on the Internet, as you probably do as well. It is there in the background when I am working, it is in my pocket when I am walking, it is playing music in the kitchen as I prepare dinner, and it is sending me alarms and notices. When I am...
by Richard Jenkins | Mar 12, 2013 | Public Opinion, Public Policy
Public opinion change is not unheard of but when it comes to fundamental beliefs and values, we expect change to take place slowly, if at all. The evolution of Canadian beliefs about same-sex marriage provide an interesting example of dramatic changes that both...
by Richard Jenkins | Feb 15, 2013 | Public Opinion, Public Policy
Senators have been having a tough time the last few weeks and the institution is looking a lot less like an institution of sober second thought and more like a frat house. But, even if Harper is now regretting his choices and even though he may want senate reform, the...
by Richard Jenkins | Nov 5, 2012 | Elections
American’s are finalizing their decision on who will become the next President but it is worth considering what this election means for Obama. Can he achieve a second term and what does it mean if he does not? Incumbents have an inherent advantage when it comes...
by Richard Jenkins | Sep 8, 2012 | Elections, Industry News and Trends, Public Opinion
Just this week, we got another pseudo apologetic letter about why election polling is sometimes (perhaps even often) inaccurate. This time it was from Peter Loewen (an Assistant Professor of UofT). His article in the Ottawa Citizen is here but, it like many similiar...
by Richard Jenkins | Jul 31, 2012 | Consumer and brand behaviour
With each passing day we are moving to a world in which our shared cultural experiences are actually less shared. As others have noted, our multi-channel and multi-site universe has created audience fragmentation. We don’t all watch the same shows, read the same...
