by Richard Jenkins | Apr 14, 2010 | Survey methodology
It is probably not surprising that one of the conclusions of the Opt-in Online Panel Task Force created by AAPOR pertained to quality. As the panel concluded, “researchers should choose the panels they use carefully” (get report here) because not all panels are...
by Richard Jenkins | Apr 1, 2010 | Company News
I am pleased to announce that Jenkins Research is now an official supplier of public opinion research to the Government of Canada through its partnership with Nanos Research. Richard Jenkins has eight years of providing high quality research services to the...
by Richard Jenkins | Mar 24, 2010 | Public Policy, Survey methodology
Increasingly households in the United States are abandoning their landline phones in favour of the wireless phones which have become so ubiquitous. Last year the Centre for Disease Control found that 23 per cent of households had only a wireless or cell phone. Trend...
by Richard Jenkins | Mar 16, 2010 | Survey methodology
Technology gives us gimmicks and toys but it also gives us interesting tools. Where does the Word Cloud — a process that reduces a series of text into a picture based on word frequency — come in? The images are simply cool. Don’t be fooled...
by Richard Jenkins | Mar 10, 2010 | Public Policy
Science may not provide the answers to all questions, but when we ignore science to pursue other policy objectives we undermine our ability to convince the public. Consider how the approach to social marketing in relation to H1N1 used science. The Public Health Agency...
by Richard Jenkins | Mar 6, 2010 | Survey methodology
A couple of weeks ago, I was asked to write a review of the methodology of horserace polls. I am pleased to say that a short article now appears on the following site: http://www.greenpartystrategy.ca/articles/are-survey-innovations-threat-horserace-polls...
by Richard Jenkins | Feb 22, 2010 | Industry News and Trends, Survey methodology
It is well established in the industry that response rates to telephone surveys are declining (between 1997 and 2002, the MRIA Response Rate Committee found that the response rate to omnibus surveys declined from 19% t0 12%). Survey firms are spending more and more...
by Richard Jenkins | Feb 19, 2010 | Public Policy
More and more Canadians will have to plan for their own retirement and public policy makers have provided some and are no doubt contemplating further mechanisms to help. The Tax Free Savings Account (TFSA) is the latest but unlikely to be the last. Unfortunately, all...
by Richard Jenkins | Feb 17, 2010 | Company News
Welcome to my new blog. My goal here is to offer what I hope are insightful commentary on two types of issues. First, are current issues around market research and polling. Second are linkages between current events or news with public attitudes....