by Richard Jenkins | Apr 14, 2010 | Survey methodology
It is probably not surprising that one of the conclusions of the Opt-in Online Panel Task Force created by AAPOR pertained to quality. As the panel concluded, “researchers should choose the panels they use carefully” (get report here) because not all panels are...
by Richard Jenkins | Mar 24, 2010 | Public Policy, Survey methodology
Increasingly households in the United States are abandoning their landline phones in favour of the wireless phones which have become so ubiquitous. Last year the Centre for Disease Control found that 23 per cent of households had only a wireless or cell phone. Trend...
by Richard Jenkins | Mar 16, 2010 | Survey methodology
Technology gives us gimmicks and toys but it also gives us interesting tools. Where does the Word Cloud — a process that reduces a series of text into a picture based on word frequency — come in? The images are simply cool. Don’t be fooled...
by Richard Jenkins | Mar 6, 2010 | Survey methodology
A couple of weeks ago, I was asked to write a review of the methodology of horserace polls. I am pleased to say that a short article now appears on the following site: http://www.greenpartystrategy.ca/articles/are-survey-innovations-threat-horserace-polls...
by Richard Jenkins | Feb 22, 2010 | Industry News and Trends, Survey methodology
It is well established in the industry that response rates to telephone surveys are declining (between 1997 and 2002, the MRIA Response Rate Committee found that the response rate to omnibus surveys declined from 19% t0 12%). Survey firms are spending more and more...
