by Richard Jenkins | Sep 13, 2011 | Industry News and Trends, Survey methodology
Clients continue to want to ask people if they are a member of certain, unwelcome groups at the beginning of surveys so that they can exclude them. If you or someone in your family works in market research, advertising, or marketing, chances are, your participation is...
by Richard Jenkins | Sep 5, 2011 | Survey methodology
Just completed a post-service call online survey for my auto dealership. While there is technically, very little wrong with the survey, it served to remind me of the critical issues that all business must face when measuring customer satisfaction. The risk for...
by Richard Jenkins | Aug 3, 2011 | Survey methodology
You have agreed to give up your time to complete a survey in return for some hoped for benefit in terms of a better customer experience and you reach the dreaded question that you can’t answer. Consider the survey I just completed for my golf course. Now, the...
by Richard Jenkins | Jul 20, 2011 | Industry News and Trends, Survey methodology
Are some kinds of market research (MR) better value than others? As an industry we have debates about modes of research but little effort is spent, it seems, thinking about whether some research applications are inherently more valuable than others. What should a...
by Richard Jenkins | Jul 12, 2011 | Public Opinion, Survey methodology
As market researchers, we are regularly asked to evaluate a set of brands, companies or organizations. We then talk about brand x is rated better than brand y but behind brand z. This naturally reduces the complexity of our relationships to brands to a very...
by Richard Jenkins | May 13, 2011 | Survey methodology
Comparing research over time is one of the most compelling ways of understanding the POR environment. Although tracking research comes with risks in the interpretation phase (as I discuss here), there is a real power in seeing change over time because the potential...
