by Richard Jenkins | Sep 23, 2011 | Public Opinion, Survey methodology
If you ask us a question, many of us will give you an answer. Perhaps it is arrogance, perhaps it is just trying to be helpful. The answers, of course, are a mixed bag, especially when we don’t allow people the option of begging off on the question. The asker...
by Richard Jenkins | Aug 26, 2011 | Public Opinion, Public Policy
Question: do we celebrate the referendum results in BC as a victory for democracy? As the ultimate in public consultation the referendum was a decisive public expression. Or was it? And, how decisive and meaningful are these votes. Stepping back. The referendum was...
by Richard Jenkins | Aug 19, 2011 | Public Opinion
In 2004, TNS Canada produced its first Consumer Confidence Index (CCI) and it is interesting that its recent results mirror those from its first surveys. What, if anything, can this tell us about the state of the economy? Canadians, while deeply affected by the...
by Richard Jenkins | Jul 25, 2011 | Consumer and brand behaviour, Public Opinion
Netflix recently announced that it reaches 25 million subscribers which raises the question, was all that social media angst about the Netflix price increase much ado about nothing? Two things should probably be stated before speculating that it probably was:...
by Richard Jenkins | Jul 12, 2011 | Public Opinion, Survey methodology
As market researchers, we are regularly asked to evaluate a set of brands, companies or organizations. We then talk about brand x is rated better than brand y but behind brand z. This naturally reduces the complexity of our relationships to brands to a very...
by Richard Jenkins | Jun 20, 2011 | Public Opinion, Public Opinion Issue Review, Public Policy
A review of publicly available data indicates that Canadians have been quite resilient in their support for nuclear and the most recent issues are unlikely to seriously dampen long-term support. We speculate that despite the potential for public opposition, an elite...
