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Common survey pitfalls… too long

by Richard Jenkins | Feb 18, 2011 | Public Opinion, Survey methodology

Sometimes conducting market research is like walking to the store to pick up a few things. The survey (the bag you have to carry home) is better if you fill it to an optimal level but, unfortunately, once in the store you are motivated (by not wanting to come back) to...

According to Google: Public Opinion Surveys and Market Research

by Richard Jenkins | Dec 24, 2010 | Industry News and Trends, Public Opinion, Survey methodology

If you are interested in the evolution of language then Google’s new little tool is a great way to see how the frequency of a word has changed over time. Using the archive of digitized books, it is now possible to see how often we used certain words (at least in the...

Public Support for Legalized Prostitution… a look at the POR

by Richard Jenkins | Oct 5, 2010 | Public Opinion, Public Policy

The Ontario Superior Court shook things up with its decision that the current laws that constrain an otherwise legal activity (selling sex for money) “force prostitutes to choose between their liberty interest and their right to security of the person.” The decision...
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