by Richard Jenkins | Jun 3, 2010 | Industry News and Trends
If market research organizations are going to become more like consulting companies (providing value and added insight) and less like data collection companies, they must shed their inverted pyramid client service models in favour of true teams. Not all firms work...
by Richard Jenkins | May 19, 2010 | Industry News and Trends, Survey methodology
There is a natural temptation to glaze into the future and make predictions. Many of these regarding the telephone survey are not positive. “Eighty per cent of Canadians are online. The telephone polling industry will be largely dead and gone in five years. The...
by Richard Jenkins | May 13, 2010 | Industry News and Trends
It may seem paradoxical but the do-it-yourself (DIY) online survey applications are not all bad for the market research industry. Even if small boutique firms like mine often do not use the tools themselves, preferring to out-source to someone who can manage the whole...
by Richard Jenkins | Feb 22, 2010 | Industry News and Trends, Survey methodology
It is well established in the industry that response rates to telephone surveys are declining (between 1997 and 2002, the MRIA Response Rate Committee found that the response rate to omnibus surveys declined from 19% t0 12%). Survey firms are spending more and more...
