by Richard Jenkins | Apr 6, 2011 | Industry News and Trends
Small businesses can benefit from market research (MR) is many of the ways that big business can but they don’t. On the one hand, the industry is not well set up to serve these clients. On the other, we have not made the case very well that these businesses can...
by Richard Jenkins | Mar 25, 2011 | Industry News and Trends, Public Opinion, Survey methodology
The dropping of the writ signals the start of the election campaign but it also starts an exam period for pollsters. The major exam question is known: how close did you get to the election outcome? But there are minor questions, which are as important, and...
by Richard Jenkins | Jan 6, 2011 | Industry News and Trends
Sometimes polls seem to get it wrong. The election result turns out differently than we expected. The product fails at launch despite assurances that it is a winner. The heralded policy proposal is met with scepticism when released publicly. Consider the story that...
by Richard Jenkins | Dec 24, 2010 | Industry News and Trends, Public Opinion, Survey methodology
If you are interested in the evolution of language then Google’s new little tool is a great way to see how the frequency of a word has changed over time. Using the archive of digitized books, it is now possible to see how often we used certain words (at least in the...
by Richard Jenkins | Jul 16, 2010 | Industry News and Trends
We often view the past through rose-coloured glasses, but it does seem like being a market researcher was easier in the past. To put it simply, it is harder to make money. While exacerbated by the global economic downturn in the past several years, the challenge has...
by Richard Jenkins | Jul 7, 2010 | Industry News and Trends
The future of market research will not just be determined by the data collection modes we will use. The future is not about telephone or online. It is about how we work and how we position ourselves. Size will matter but bigger won’t always be better. Several years...
