by Richard Jenkins | Oct 25, 2011 | Industry News and Trends
In the past several months I have worked with organizations who have, gasp, collected their own survey data using Survey Monkey. In one case, I was able to offer input into the design and in the other I came in after the data was already collected. Other professional...
by Richard Jenkins | Oct 19, 2011 | Consumer and brand behaviour, Industry News and Trends
A significant proportion of customer satisfaction surveys out there are not really research surveys, they are just customer engagement exercises masquerading as survey research. We have all had these…. on their face they look like surveys but if one looks...
by Richard Jenkins | Sep 26, 2011 | Industry News and Trends, Public Opinion
Anyone looking for a good glimpse into the state of the market research industry need look no further than the Open Letter penned by two senior members of Ipsos Reid and the coverage of how other professionals have responded. It shows that (a) the accuracy of...
by Richard Jenkins | Sep 13, 2011 | Industry News and Trends, Survey methodology
Clients continue to want to ask people if they are a member of certain, unwelcome groups at the beginning of surveys so that they can exclude them. If you or someone in your family works in market research, advertising, or marketing, chances are, your participation is...
by Richard Jenkins | Jul 20, 2011 | Industry News and Trends, Survey methodology
Are some kinds of market research (MR) better value than others? As an industry we have debates about modes of research but little effort is spent, it seems, thinking about whether some research applications are inherently more valuable than others. What should a...
by Richard Jenkins | Jun 27, 2011 | Industry News and Trends
At the beginning of the year, I made the decision to not renew my membership in the Marketing Research and Information Association (MRIA). The MRIA is the professional organization in Canada for market researchers and it a typical professional organization. Six months...
