by Richard Jenkins | Sep 14, 2010 | Consumer and brand behaviour
Facebook has reached the 500 million user mark and continues to grow even as more social networking options emerge (consider the new Apple music social networking site – Ping). Facebook growth has been tremendous with about 100 million new users getting involved each...
by Richard Jenkins | Aug 4, 2010 | Consumer and brand behaviour, Survey methodology
A picture is worth a lot of words and it can really help us explore the decisions people make. This is the main lesson from a recent online ethnography study conducted around food and nutrition. With plenty of quantitative data, the online approach was adopted to not...
by Richard Jenkins | Jul 14, 2010 | Consumer and brand behaviour
Recently the Centre for Disease Control released updated information on the proportion of the United States who rely on wireless or cell phones for their telephone access at home. The research found that at the end of 2009, 25 per cent of American households (up from...
by Richard Jenkins | Jun 15, 2010 | Consumer and brand behaviour, Public Policy
Apps are the new Internet. Actually, they are transforming it from what has largely been a shared space (public websites, social communities, and email communications) to something more. Apps often use the Internet to deliver experiences and now more than ever...
by Richard Jenkins | Jun 9, 2010 | Consumer and brand behaviour
The recent release of the Ipad in Canada highlights the continued relevance of the Internet and web-enabled devices for Canadians. It comes as Canadians gradually (though not completely) move online according to Statistics Canada. The Internet savvy will be surprised,...
by Richard Jenkins | Apr 17, 2010 | Consumer and brand behaviour
Chances are that the following happens to you when it comes to grocery shopping. You were the happy purchaser of product ‘x’ until your store decided not to carry it anymore. Your choice was either to substitute (either with a different brand or different product) or...
