by Richard Jenkins | Oct 14, 2011 | Consumer and brand behaviour
Like them or not, ereaders are quickly taking off. Which raises the question, did market research predict the rise of ereaders? It is an interesting question when we consider that ereaders are a disruptive innovation. In fact, forms of ebooks have been around for a...
by Richard Jenkins | Aug 12, 2011 | Consumer and brand behaviour
The best brands provide a consistent customer experience that reflects their core value proposition. Everything they do (and how they do it) contributes to the same image of the brand. Unfortunately, many companies fail to recognize the link between the customer...
by Richard Jenkins | Jul 25, 2011 | Consumer and brand behaviour, Public Opinion
Netflix recently announced that it reaches 25 million subscribers which raises the question, was all that social media angst about the Netflix price increase much ado about nothing? Two things should probably be stated before speculating that it probably was:...
by Richard Jenkins | Jun 15, 2011 | Consumer and brand behaviour
The issue has been around for some time but it is worth asking ourselves how much damage brands are doing to themselves by treating new customers better than old ones. The reason for the differential treatment is obvious — it is simply hard to attract new...
by Richard Jenkins | Jun 10, 2011 | Consumer and brand behaviour, Public Policy
Projecting on a straight-line basis suggests that by 2015 more than half of American households won’t have a traditional landline phone in their house. This is a staggering possibility but not far-fetched. In fact the landline could be even less relevant if the trend...
by Richard Jenkins | Mar 8, 2011 | Consumer and brand behaviour
The newspaper industry is, like many historic industries, going through a major change as its tries to remain relevant. Most people could come up with a narrative of why newspapers are a declining industry. Newspapers are, as the arguments would go, delivered each day...
