by jenkinsresearch | Jun 28, 2017 | Consumer and brand behaviour
[row][column span=”span12″ hidden_on=””][text text_margin_top=”0″ text_margin_bottom=”0″ enable_dropcap=”no” animation_type=”0″ disabled_el=”no” ]The spot is about the green chair. It...
by jenkinsresearch | Jan 15, 2016 | Consumer and brand behaviour, Public Opinion
Companies are no doubt very interested in knowing the degree to which their corporate social responsibility activities drives their business success. The case for supporting causes is particularly interesting because the activity takes place outside of its core...
by Richard Jenkins | Jul 31, 2012 | Consumer and brand behaviour
With each passing day we are moving to a world in which our shared cultural experiences are actually less shared. As others have noted, our multi-channel and multi-site universe has created audience fragmentation. We don’t all watch the same shows, read the same...
by Richard Jenkins | Jul 19, 2012 | Consumer and brand behaviour, Public Opinion
There are no shortage of real world indicators of economic performance of an economy and its implications for everyday citizens but sometimes a public opinion measure offers us a clear alternative to hard economic stats. Since 2004, consumer sentiment about the...
by Richard Jenkins | Nov 24, 2011 | Consumer and brand behaviour, Public Opinion
Public health authorities are in a significant bind when it comes to persuasion. Encouraging people to adopt healthier lifestyles is key to better individual and social outcomes (from less disease to lower costs). Changing behaviour is, however, not easy as evidence...
by Richard Jenkins | Oct 19, 2011 | Consumer and brand behaviour, Industry News and Trends
A significant proportion of customer satisfaction surveys out there are not really research surveys, they are just customer engagement exercises masquerading as survey research. We have all had these…. on their face they look like surveys but if one looks...
