by Richard Jenkins | Nov 14, 2011 | Survey methodology
I received four survey requests today and one glaring thing stood out about the surveys. Some companies value my time more than others. In three of the cases, there was no incentive to go online and complete the survey. Nothing. A presumption that I value the brand...
by Richard Jenkins | Oct 19, 2011 | Consumer and brand behaviour, Industry News and Trends
A significant proportion of customer satisfaction surveys out there are not really research surveys, they are just customer engagement exercises masquerading as survey research. We have all had these…. on their face they look like surveys but if one looks...