by jenkinsresearch | Jul 18, 2019 | Canadian Public Poll Analysis, Public Opinion
The first half of 2019 has confirmed the trends from previous years. First, the number of polls in the public domain appears to be rising. Second, online is asserting its dominance as the primary means of collecting public opinion data. IVR in its various forms and...
by Richard Jenkins | Dec 24, 2010 | Industry News and Trends, Public Opinion, Survey methodology
If you are interested in the evolution of language then Google’s new little tool is a great way to see how the frequency of a word has changed over time. Using the archive of digitized books, it is now possible to see how often we used certain words (at least in the...
by Richard Jenkins | Sep 14, 2010 | Consumer and brand behaviour
Facebook has reached the 500 million user mark and continues to grow even as more social networking options emerge (consider the new Apple music social networking site – Ping). Facebook growth has been tremendous with about 100 million new users getting involved each...
by Richard Jenkins | Aug 4, 2010 | Consumer and brand behaviour, Survey methodology
A picture is worth a lot of words and it can really help us explore the decisions people make. This is the main lesson from a recent online ethnography study conducted around food and nutrition. With plenty of quantitative data, the online approach was adopted to not...
by Richard Jenkins | Jun 9, 2010 | Consumer and brand behaviour
The recent release of the Ipad in Canada highlights the continued relevance of the Internet and web-enabled devices for Canadians. It comes as Canadians gradually (though not completely) move online according to Statistics Canada. The Internet savvy will be surprised,...