by Richard Jenkins | Nov 24, 2011 | Consumer and brand behaviour, Public Opinion
Public health authorities are in a significant bind when it comes to persuasion. Encouraging people to adopt healthier lifestyles is key to better individual and social outcomes (from less disease to lower costs). Changing behaviour is, however, not easy as evidence...
by Richard Jenkins | Mar 10, 2010 | Public Policy
Science may not provide the answers to all questions, but when we ignore science to pursue other policy objectives we undermine our ability to convince the public. Consider how the approach to social marketing in relation to H1N1 used science. The Public Health Agency...