by Richard Jenkins | Feb 21, 2012 | Public Opinion
With several months of the Conservative majority in place, we can safely identify the direction on issues which clearly touch on Canadian values and culture. Most prominently, is the “law and order” agenda, much of which seems at odds with expert opinions...
by Richard Jenkins | Oct 19, 2011 | Consumer and brand behaviour, Industry News and Trends
A significant proportion of customer satisfaction surveys out there are not really research surveys, they are just customer engagement exercises masquerading as survey research. We have all had these…. on their face they look like surveys but if one looks...
by Richard Jenkins | Sep 13, 2011 | Industry News and Trends, Survey methodology
Clients continue to want to ask people if they are a member of certain, unwelcome groups at the beginning of surveys so that they can exclude them. If you or someone in your family works in market research, advertising, or marketing, chances are, your participation is...