by Richard Jenkins | Apr 22, 2013 | Public Opinion, Public Policy
The impression one gets from a casual following of economic news is that Canada is doing well but not outstanding. There are concerns about Europe and the U.S. but these seem divorced from the day-to-day lives of most Canadians. Nevertheless, consumer confidence has...
by Richard Jenkins | Jul 19, 2012 | Consumer and brand behaviour, Public Opinion
There are no shortage of real world indicators of economic performance of an economy and its implications for everyday citizens but sometimes a public opinion measure offers us a clear alternative to hard economic stats. Since 2004, consumer sentiment about the...
by Richard Jenkins | Aug 19, 2011 | Public Opinion
In 2004, TNS Canada produced its first Consumer Confidence Index (CCI) and it is interesting that its recent results mirror those from its first surveys. What, if anything, can this tell us about the state of the economy? Canadians, while deeply affected by the...