by jenkinsresearch | Jun 28, 2017 | Consumer and brand behaviour
[row][column span=”span12″ hidden_on=””][text text_margin_top=”0″ text_margin_bottom=”0″ enable_dropcap=”no” animation_type=”0″ disabled_el=”no” ]The spot is about the green chair. It...
by Richard Jenkins | Aug 12, 2011 | Consumer and brand behaviour
The best brands provide a consistent customer experience that reflects their core value proposition. Everything they do (and how they do it) contributes to the same image of the brand. Unfortunately, many companies fail to recognize the link between the customer...
by Richard Jenkins | Jul 12, 2011 | Public Opinion, Survey methodology
As market researchers, we are regularly asked to evaluate a set of brands, companies or organizations. We then talk about brand x is rated better than brand y but behind brand z. This naturally reduces the complexity of our relationships to brands to a very...
by Richard Jenkins | Feb 16, 2011 | Consumer and brand behaviour
The cruise industry has embraced marketing 101. They are not selling vacations or travel, they are selling something more. Consider two examples. Norwegian (NCL), is selling “freedom” and Carnival is selling “fun.” The selling point is the...
by Richard Jenkins | Jan 13, 2011 | Consumer and brand behaviour
Internet liking is ubiquitous. It is on my blog, on most social sites, and many others. These like buttons not only offer people the chance to express a positive response but to share this like with their friends. So, what do you like? Are you a supportive friend or...