• Implications of survey mode on public opinion content | a l...

    Survey mode is an interesting variable in the current market research industry landscape. Historically we moved from in-person to mail to telephone and online as the principle methods of polling. The latest entry into the survey mode toolkit is the IVR or interactive voice response survey. Several market research firms in Canada release polls into [...]

    Read More

  • More election polls and fewer policy related polls in Q2

    Q2 saw a rise from Q1in the number of polls released into the public domain as 173 unique surveys produced 257 different releases compared with 195 in Q1. Overall, however, the number of polls is consistent with Q2 of 2016. More than half of these were national polls with provincial and local polls representing the [...]

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  • To Support a Brand Narrative: Corporate Uses of Public Opin...

    The spot is about the green chair. It is a spot that explicitly ties public opinion research to the TD brand and to a marketing pitch that builds on the finding. In this case, 79% of Canadians are not comfortable that they can reach their financial goals. This finding gets turned into a rethink of [...]

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  • From war on drugs to legalization: broad changes in opinion...

    Surveys clearly show that Canadians are onside with the legalization of marijuana (surveys in 2016 and 2017 show 60-70% support) but looking back on how we got here offers some insight into how the issue evolved from a criminal issue to a social/ personal freedom issue. The support for legalization is rooted in the abandonment [...]

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A review of POR on Nuclear Energy in Canada

June 20, 2011 Leave a Comment Written by Richard Jenkins

A review of publicly available data indicates that Canadians have been quite resilient in their support for nuclear and the most recent issues are unlikely to seriously dampen long-term support. We speculate that despite the potential for public opposition, an elite consensus around nuclear power may be reducing the mobilization of the underlying “safety” induced concerns about nuclear power. 

The report is available at the Jenkins Research Report. It is part of a series of POR reviews that Jenkins Research is developing to support an informed discussion of public policy issues.

Public Opinion, Public Opinion Issue Review, Public Policy
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