by Richard Jenkins | Jun 3, 2010 | Industry News and Trends
If market research organizations are going to become more like consulting companies (providing value and added insight) and less like data collection companies, they must shed their inverted pyramid client service models in favour of true teams. Not all firms work...
by Richard Jenkins | May 13, 2010 | Industry News and Trends
It may seem paradoxical but the do-it-yourself (DIY) online survey applications are not all bad for the market research industry. Even if small boutique firms like mine often do not use the tools themselves, preferring to out-source to someone who can manage the whole...