by Richard Jenkins | Jun 10, 2011 | Consumer and brand behaviour, Public Policy
Projecting on a straight-line basis suggests that by 2015 more than half of American households won’t have a traditional landline phone in their house. This is a staggering possibility but not far-fetched. In fact the landline could be even less relevant if the trend...
by Richard Jenkins | Jul 14, 2010 | Consumer and brand behaviour
Recently the Centre for Disease Control released updated information on the proportion of the United States who rely on wireless or cell phones for their telephone access at home. The research found that at the end of 2009, 25 per cent of American households (up from...
by Richard Jenkins | Mar 24, 2010 | Public Policy, Survey methodology
Increasingly households in the United States are abandoning their landline phones in favour of the wireless phones which have become so ubiquitous. Last year the Centre for Disease Control found that 23 per cent of households had only a wireless or cell phone. Trend...
