by jenkinsresearch | Jul 20, 2017 | Canadian Public Poll Analysis, Public Opinion
Survey mode is an interesting variable in the current market research industry landscape. Historically we moved from in-person to mail to telephone and online as the principle methods of polling. The latest entry into the survey mode toolkit is the IVR or interactive...
by jenkinsresearch | Jul 7, 2017 | Canadian Public Poll Analysis, Public Opinion
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by jenkinsresearch | Jan 28, 2016 | Public Opinion, Survey methodology
Bias has considerable negative consequences and the easiest critique of a public opinion survey is to suggest that the questions are biased. But bias is inherent in asking questions and relying on truly unbiased questions risks stripping the questions of meaning,...
by Richard Jenkins | Apr 15, 2013 | Survey methodology
I spend a lot of time on the Internet, as you probably do as well. It is there in the background when I am working, it is in my pocket when I am walking, it is playing music in the kitchen as I prepare dinner, and it is sending me alarms and notices. When I am...
by Richard Jenkins | Jul 17, 2012 | Survey methodology
Do you want companies to send you or expose you to irrelevant ads? I think not. But maybe this intuition of mine is wrong. What is needed is a scientific study. Thankfully, SAS and Leger Marketing asked some questions on this topic recently. They found that: 60% of...