by Richard Jenkins | Nov 24, 2011 | Consumer and brand behaviour, Public Opinion
Public health authorities are in a significant bind when it comes to persuasion. Encouraging people to adopt healthier lifestyles is key to better individual and social outcomes (from less disease to lower costs). Changing behaviour is, however, not easy as evidence...
by Richard Jenkins | Jan 13, 2011 | Consumer and brand behaviour
Internet liking is ubiquitous. It is on my blog, on most social sites, and many others. These like buttons not only offer people the chance to express a positive response but to share this like with their friends. So, what do you like? Are you a supportive friend or...
by Richard Jenkins | Mar 10, 2010 | Public Policy
Science may not provide the answers to all questions, but when we ignore science to pursue other policy objectives we undermine our ability to convince the public. Consider how the approach to social marketing in relation to H1N1 used science. The Public Health Agency...