by jenkinsresearch | Jul 18, 2019 | Canadian Public Poll Analysis, Public Opinion
The first half of 2019 has confirmed the trends from previous years. First, the number of polls in the public domain appears to be rising. Second, online is asserting its dominance as the primary means of collecting public opinion data. IVR in its various forms and...
by Richard Jenkins | Mar 12, 2012 | Survey methodology
I have a love-hate relationship with the 10-point scale. Although it has considerable advantages over its much smaller cousins, the 7-point and 5-point scales, it also comes with some significant drawbacks. It seems to promise so much to the survey researcher. These...