by Richard Jenkins | Dec 30, 2011 | Industry News and Trends
While the industry remains largely healthy in Canada, it is under considerable pressure to define and enforce standards. What is now playing out (partially, in the press) reflects the fundamental tension evident in new ways of doing things as well as the difficulty of...
by Richard Jenkins | Jun 27, 2011 | Industry News and Trends
At the beginning of the year, I made the decision to not renew my membership in the Marketing Research and Information Association (MRIA). The MRIA is the professional organization in Canada for market researchers and it a typical professional organization. Six months...
by Richard Jenkins | Mar 25, 2011 | Industry News and Trends, Public Opinion, Survey methodology
The dropping of the writ signals the start of the election campaign but it also starts an exam period for pollsters. The major exam question is known: how close did you get to the election outcome? But there are minor questions, which are as important, and...
by Richard Jenkins | Apr 14, 2010 | Survey methodology
It is probably not surprising that one of the conclusions of the Opt-in Online Panel Task Force created by AAPOR pertained to quality. As the panel concluded, “researchers should choose the panels they use carefully” (get report here) because not all panels are...