The “Magic” of the First Question

In the market research, the first question has incredible magic. Like the first sentence in a paragraph or the first line of a movie, that first question can grab the attention or put the respondent off. In addition it can give us more and better information. The...

The Challenge of Tracking Research

Comparing research over time is one of the most compelling ways of understanding the POR environment. Although tracking research comes with risks in the interpretation phase (as I discuss here), there is a real power in seeing change over time because the potential...