by Richard Jenkins | Jul 12, 2011 | Public Opinion, Survey methodology
As market researchers, we are regularly asked to evaluate a set of brands, companies or organizations. We then talk about brand x is rated better than brand y but behind brand z. This naturally reduces the complexity of our relationships to brands to a very...
by Richard Jenkins | Jun 29, 2011 | Consulting Business
“Don’t shoot the messenger. It is only bad news if you don’t act on it” is my current motto for my clients. As a believer in informed (evidence-based) decision-making, information is value-neutral. It is not a moral judgment on a previous decision. Simply put we...
by Richard Jenkins | Apr 6, 2011 | Industry News and Trends
Small businesses can benefit from market research (MR) is many of the ways that big business can but they don’t. On the one hand, the industry is not well set up to serve these clients. On the other, we have not made the case very well that these businesses can...
by Richard Jenkins | Mar 25, 2011 | Industry News and Trends, Public Opinion, Survey methodology
The dropping of the writ signals the start of the election campaign but it also starts an exam period for pollsters. The major exam question is known: how close did you get to the election outcome? But there are minor questions, which are as important, and...
by Richard Jenkins | Jan 6, 2011 | Industry News and Trends
Sometimes polls seem to get it wrong. The election result turns out differently than we expected. The product fails at launch despite assurances that it is a winner. The heralded policy proposal is met with scepticism when released publicly. Consider the story that...