by Richard Jenkins | Sep 26, 2011 | Industry News and Trends, Public Opinion
Anyone looking for a good glimpse into the state of the market research industry need look no further than the Open Letter penned by two senior members of Ipsos Reid and the coverage of how other professionals have responded. It shows that (a) the accuracy of...
by Richard Jenkins | Sep 23, 2011 | Public Opinion, Survey methodology
If you ask us a question, many of us will give you an answer. Perhaps it is arrogance, perhaps it is just trying to be helpful. The answers, of course, are a mixed bag, especially when we don’t allow people the option of begging off on the question. The asker...
by Richard Jenkins | Sep 13, 2011 | Industry News and Trends, Survey methodology
Clients continue to want to ask people if they are a member of certain, unwelcome groups at the beginning of surveys so that they can exclude them. If you or someone in your family works in market research, advertising, or marketing, chances are, your participation is...
by Richard Jenkins | Aug 10, 2011 | Consulting Business
Is your market research (MR) driving your bottom line? Do you have a clear strategy and expected ROI for your MR efforts? If not, can you really expect that the research you are doing will be an effective use of resources? As a practioner, I often look back at the...
by Richard Jenkins | Jul 20, 2011 | Industry News and Trends, Survey methodology
Are some kinds of market research (MR) better value than others? As an industry we have debates about modes of research but little effort is spent, it seems, thinking about whether some research applications are inherently more valuable than others. What should a...