by jenkinsresearch | Apr 11, 2018 | Canadian Public Poll Analysis, Public Opinion
Twenty-four months ago, the database of public opinion releases that fuels this analysis was started. All this time later, information on 1762 releases has been compiled. Readers are reminded that more than one release might appear on a single survey data collection...
by jenkinsresearch | Jul 20, 2017 | Canadian Public Poll Analysis, Public Opinion
Survey mode is an interesting variable in the current market research industry landscape. Historically we moved from in-person to mail to telephone and online as the principle methods of polling. The latest entry into the survey mode toolkit is the IVR or interactive...
by jenkinsresearch | Jul 7, 2017 | Canadian Public Poll Analysis, Public Opinion
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by jenkinsresearch | Apr 20, 2017 | Canadian Public Poll Analysis, Public Opinion
Call it the Trump Effect! Polling in Q1 of 2017 was dominated at the national level by issues that are hot-button types of issues that flow out of the politics in the U.S. Think the issues of refugees (13% of the national policy releases), international relations...
by Richard Jenkins | Sep 26, 2011 | Industry News and Trends, Public Opinion
Anyone looking for a good glimpse into the state of the market research industry need look no further than the Open Letter penned by two senior members of Ipsos Reid and the coverage of how other professionals have responded. It shows that (a) the accuracy of...
