by Richard Jenkins | Oct 25, 2010 | Company News, Consumer and brand behaviour
Jenkins Research is pleased to announce that Richard Jenkins presented at the Annual General Meeting of the Canadian Council of Food and Nutrition (CCFN) on Friday October 22nd. The presentation provided a summary of the recently completed report of the Council...
by Richard Jenkins | Aug 4, 2010 | Consumer and brand behaviour, Survey methodology
A picture is worth a lot of words and it can really help us explore the decisions people make. This is the main lesson from a recent online ethnography study conducted around food and nutrition. With plenty of quantitative data, the online approach was adopted to not...
by Richard Jenkins | Apr 17, 2010 | Consumer and brand behaviour
Chances are that the following happens to you when it comes to grocery shopping. You were the happy purchaser of product ‘x’ until your store decided not to carry it anymore. Your choice was either to substitute (either with a different brand or different product) or...