by Richard Jenkins | Aug 12, 2011 | Consumer and brand behaviour
The best brands provide a consistent customer experience that reflects their core value proposition. Everything they do (and how they do it) contributes to the same image of the brand. Unfortunately, many companies fail to recognize the link between the customer...
by Richard Jenkins | Feb 16, 2011 | Consumer and brand behaviour
The cruise industry has embraced marketing 101. They are not selling vacations or travel, they are selling something more. Consider two examples. Norwegian (NCL), is selling “freedom” and Carnival is selling “fun.” The selling point is the...