The state of public opinion polls in Canada tells us a lot about the state of public debate about issues in Canada. It also informs our understanding of the nature of the public opinion business. Jenkins Research is pleased to provide the following on-going analysis of the publicly available polls in Canada.
Public opinion polls, whether one likes them or not, are critical ingredients of public discourse. Whether one likes them or not, there is no arguing that they provide our companies, not-for-profits, and democratic institutions a peek into the minds of Canadians that can help them affect or respond to social, economic and political events. Issue-based reviews of public opinion are evident in the public domain (Jenkins Research has waded into this space) but no review of everything published. This is a comprehensive attempt to understand what polls are out there.
Using a careful search strategy and a coding scheme to capture the nature of the polls, the analysis here looks at the topics (specifically and in general categories), the sponsors, the modes of data collection, the sample sizes and other survey characteristics..
Analysis of the database will appear in the Jenkins Research Blog.
Each month, we identify public releases through google searches, a review of press releases on the newswire and by going to the research firm websites. Each time a survey is identified, the field dates and research firm are compared against existing surveys in the database. If the results had previously been released, the poll is not duplicated. If it is unique, it is added to the database. In some cases, the same survey has more than one release. For example, an omnibus survey might have multiple clients and/ or topics. As such, we separate poll releases from unique surveys.
- The goal here is to capture unique releases of survey results not to capture every mention of public opinion. In the search process, mentions of poll results that do not appear to be a unique release of a survey result are not included.
- Only surveys of Canadians are included. While special populations, seniors, women, young people are included, B2B surveys are not included. Surveys of people who are proprietary lists (e.g. work sites or travel sites) are excluded.
- Non-survey methodologies are not included.
Best efforts are made to identify releases in the correct month. Numbers are updated for previous months if new poll results are identified that correctly should be allocated to those months.
About the data:
All of the data reported here were collected by Jenkins Research Inc. Best efforts have been made to be as accurate as possible. Monthly results are updated based on new information. If you are interested in the methodology, you can find the information here.
Disclaimer: All data and analysis is protected by copyright and should not be used for commercial purposes without prior consent.
An analysis of all publicly released polls in Canada that shows that just over a third of all releases were funded by research firms themselves.
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