Business is ruthless. Business is ultra competitive. Business is about winning. It is all of these things until it is not. Sometimes it is about collaboration, about working outside of the box, about doing something together. There is always risk involved in collaboration and it not the right approach for everyone. That said, small companies […]
Posts in category Consulting Business
If I was doing it again… lessons learned about starting a business
Reactions were mixed from friends, family and colleagues when I announced that I was leaving a good, well-paying, secure, job to start my own business. Many knew I was not particularly happy with the status quo and certainly a new business was everything but going to be boring. At the same time, the economy was […]
Does your organization need a market research audit?
Is your market research (MR) driving your bottom line? Do you have a clear strategy and expected ROI for your MR efforts? If not, can you really expect that the research you are doing will be an effective use of resources? As a practioner, I often look back at the research conducted and realize that […]
Does your business need a blog? My Blog is my Canvas
It’s the wrong question but it is one that inevitably emerges when you start looking at the effort you put into it and the number of people who visit (and the fewer who comment). See the problem is that the short-term return on investment (ROI) of most blogs is probably small and even fewer blog […]
I am not a bearer of bad news
“Don’t shoot the messenger. It is only bad news if you don’t act on it” is my current motto for my clients. As a believer in informed (evidence-based) decision-making, information is value-neutral. It is not a moral judgment on a previous decision. Simply put we cannot always be right. In fact, even brand darlings make […]
Why you should start a business
Everyone should start a business once in their life. Not because it is easy, likely to succeed or without dangers. But, because it forces you out of your comfort zone. Kind of like changing jobs, moving to a new city where you don’t know anyone, or travelling to a place where you don’t speak the […]