Chances are that the following happens to you when it comes to grocery shopping. You were the happy purchaser of product ‘x’ until your store decided not to carry it anymore. Your choice was either to substitute (either with a different brand or different product) or to search for that product in another store (but […]
It is probably not surprising that one of the conclusions of the Opt-in Online Panel Task Force created by AAPOR pertained to quality. As the panel concluded, “researchers should choose the panels they use carefully” (get report here) because not all panels are equal. The question for clients and researchers who are trying to choose a […]
I am pleased to announce that Jenkins Research is now an official supplier of public opinion research to the Government of Canada through its partnership with Nanos Research. Richard Jenkins has eight years of providing high quality research services to the Government and is pleased that this relationship will continue for the next several years.
Increasingly households in the United States are abandoning their landline phones in favour of the wireless phones which have become so ubiquitous. Last year the Centre for Disease Control found that 23 per cent of households had only a wireless or cell phone. Trend Canada data in Canada is not as complete but it shows […]
Technology gives us gimmicks and toys but it also gives us interesting tools. Where does the Word Cloud — a process that reduces a series of text into a picture based on word frequency — come in? The images are simply cool. Don’t be fooled though… sometimes cool is also filled with insight. Consider the […]
It is well established in the industry that response rates to telephone surveys are declining (between 1997 and 2002, the MRIA Response Rate Committee found that the response rate to omnibus surveys declined from 19% t0 12%). Survey firms are spending more and more effort to reach fewer and fewer people. Not all surveys are […]
More and more Canadians will have to plan for their own retirement and public policy makers have provided some and are no doubt contemplating further mechanisms to help. The Tax Free Savings Account (TFSA) is the latest but unlikely to be the last. Unfortunately, all of these tools make retirement planning more difficult and seem […]