It may seem paradoxical but the do-it-yourself (DIY) online survey applications are not all bad for the market research industry. Even if small boutique firms like mine often do not use the tools themselves, preferring to out-source to someone who can manage the whole online field process (from programming to invitation to data delivery), there […]
When governments back down from a policy announcement or change it has the media image of the people’s will being brought to bear against an out of touch government; something, perhaps, to applaud. When governments back down from a policy, especially when they did not know they were going against the “public” will, it is […]
Yesterday, the Conference Board of Canada issued a news release indicating that confidence in Canada “took a dive in April”. This counters somewhat the findings from the most recent TNS poll which shows confidence at its highest level since April 2008. Survey timing, question items, and index construction, no doubt explain the difference but what […]
Chances are that the following happens to you when it comes to grocery shopping. You were the happy purchaser of product ‘x’ until your store decided not to carry it anymore. Your choice was either to substitute (either with a different brand or different product) or to search for that product in another store (but […]
It is probably not surprising that one of the conclusions of the Opt-in Online Panel Task Force created by AAPOR pertained to quality. As the panel concluded, “researchers should choose the panels they use carefully” (get report here) because not all panels are equal. The question for clients and researchers who are trying to choose a […]
I am pleased to announce that Jenkins Research is now an official supplier of public opinion research to the Government of Canada through its partnership with Nanos Research. Richard Jenkins has eight years of providing high quality research services to the Government and is pleased that this relationship will continue for the next several years.
Increasingly households in the United States are abandoning their landline phones in favour of the wireless phones which have become so ubiquitous. Last year the Centre for Disease Control found that 23 per cent of households had only a wireless or cell phone. Trend Canada data in Canada is not as complete but it shows […]
Technology gives us gimmicks and toys but it also gives us interesting tools. Where does the Word Cloud — a process that reduces a series of text into a picture based on word frequency — come in? The images are simply cool. Don’t be fooled though… sometimes cool is also filled with insight. Consider the […]