Jenkins Research was born out of a personal desire for a new challenge. It also flows from a couple of observations about trends in the industry. Together these led me to leave an excellent job at a major international research house for the opportunity of running a small (often one-person) company.
The first observation: The industry is being pulled in two different directions. Get bigger or be small.
One the one hand, are the forces that are driving large, multinational research firms to get larger. They are doing so through the acquisition of other, mostly mid-sized, companies. Large companies serve other very large companies and this means they need to have a research footprint that encompasses the globe and the scale to be able to offer low cost services.
Small companies are not driven by the need for exponential growth is not the most important business driver. Instead smaller companies offer innovation, focus and personal commitment that large faceless companies cannot offer.
The second observation: Small companies can flourish in the current market.
Small companies can flourish for two reasons. First, the commodification of data collection means companies do not have costly in-house data collection facilities. Jenkins Research has enterprise-grade online survey tools and when needed works with reputable data collection partners who conform with industry standards and codes of conduct.
Second, what defines quality in the market research field, is the advice the client receives from their research provider and small companies can focus their attention on value-added consulting services that are tailored to the needs of their clients.
The challenge: Deliver a unique client experience that is focused on actionable insights.
Our approach is informed by experience and a deep understanding of Canadian public opinion and market behaviour. We strive to be unique by adopting a custom, client driven approach to project management and design. We see clients as partners and look to build relationship that extend beyond specific projects.
Brand Performance and Strategy: Your brand is at the heart of advertising performance, new product development and customer experience.. We understand that your brand is your most important asset and have experience in brand research and incorporating brand insights into research projects.
Customer/ Stakeholder Relationship: It has become a truism that maintaining existing relationships is easier and possibly even more important than forging new ones. At Jenkins Research we understand customer and stakeholder research and build our custom surveys to suit the competive (or non-competitive) landscape in which our client operate.
Public Policy: Jenkins Research Inc is an experienced provider of research services on policy issues.