Jenkins Research was born out of a personal desire for a new challenge. However, it is also based on experience at a large provider. As a senior leader at a large firm, I noticed two things.
First: The industry is moving in two different directions. Get bigger or be small.
One the one hand, are the forces that are driving large, multinational research firms to get larger. Acquisition of other, mostly mid-sized, companies, are driving consolidation. Large companies serve other very large companies and this means they need to have a research footprint that encompasses the globe and the scale to be able to offer low cost services.
On the other hand, small companies are not driven by the need for exponential growth. Instead smaller companies offer innovation, focus and personal commitment. Of course, these are many of the things that very large companies struggle at.t
The second observation: Small companies can flourish in the current market.
Small companies can flourish for two reasons. Firstly, the commodification of data collection means companies do not have costly in-house data collection facilities. Jenkins Research has enterprise-grade online survey tools. In addition, we work with reputable data collection partners who conform with industry standards and codes of conduct.
Secondly, what defines quality in the market research field, is the advice the client receives from their research provider. Data is a commodity but advice is not. Small companies focus their attention on value-added consulting services tailored to client needs.
A unique client experience focused on actionable insights.
Our approach is informed by experience and a deep understanding of Canadian public opinion and market behaviour. We strive to be unique by adopting a custom, client driven approach to project management and design. As a result, we see clients as partners and look to build relationship that extend beyond specific market research projects.
Brand Performance and Strategy: Your brand is at the heart of advertising performance, new product development and customer experience.. We understand that your brand is your most important asset and have experience in brand research and incorporating brand insights into research projects.
Customer/ Stakeholder Relationship: It has become a truism that maintaining existing relationships is easier and possibly even more important than forging new ones. At Jenkins Research we understand customer and stakeholder research and build our custom surveys to suit the competive (or non-competitive) landscape in which our client operate.
Public Policy: Jenkins Research Inc is an experienced provider of research services on policy issues.